Digital Marketing

-Planning digital marketing campaigns, including web,
SEO/SEM, email, social. media and display advertising.
-Maintaining our social media presence across all
digital channels.
-Measuring and reporting on the performance of all
digital marketing campaigns.

Job Description
If you live and breathe digital marketing, we want to
talk to you. We are looking for a Digital Marketing
person to develop, implement, track and optimize
our digital marketing campaigns across all digital
channels.

Responsibilities-
1.Plan and execute all digital marketing, including
SEO/SEM, marketing database, email, social media
and display advertising campaigns.
2.Design, build and maintain our social media
presence.
3.Measure and report performance of all digital
marketing campaigns, and assess against goals (ROI
and KPIs).
4.Identify trends and insights, and optimize spend and
performance based on the insights.
5.Brainstorm new and creative growth strategies.
6.Plan, execute, and measure experiments and
conversion tests.
7.Collaborate with internal teams to create landing
pages and optimize user experience.
8.Utilize strong analytical ability to evaluate end-to-end
customer experience across multiple channels and
customer touch points.
9.Instrument conversion points and optimize user
funnels.
10.Collaborate with agencies and other vendor
partners.
11.Evaluate emerging technologies. Provide thought
leadership and perspective for adoption where
appropriate.
Requirements-
1.BS/MS degree in marketing or a related field.
2.Proven working experience in digital marketing.
3.Demonstrable experience leading and managing
SEO/SEM, marketing database, email, social media
and/or display advertising campaigns.
4.Highly creative with experience in identifying target
audiences and devising digital campaigns that engage,
inform and motivate.
5.Experience in optimizing landing pages and user
funnels.
6.Experience with A/B and multivariate experiments.
7.Solid knowledge of website analytics tools (e.g.,
Google Analytics, NetInsight, Omniture, WebTrends).
8.Working knowledge of ad serving tools (e.g., DART,
Atlas).
9.Experience in setting up and optimizing Google
Adwords campaigns.
10.Working knowledge of HTML, CSS, and JavaScript
development and constraints.
11.Strong analytical skills and data-driven thinking.
12.Up-to-date with the latest trends and best practices
in online marketing and measurement.

Job Category: IT Services
Job Type: Freelance
Job Location: India UK USA

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