How to Promote Content on Social Media
Does sharing content on social media really work for your business?
If done in the right manner, then absolutely!
In fact, as per the report of Orbit Media, nearly 98% of bloggers promote their content on social media platforms. It’s pretty good news.
But, the bad news is more than 60% of bloggers get failed to promote content on social media.
Compared to email marketing, newsletter, SEO, social media isn’t a direct cause of good ranking.
You cannot achieve a good ranking by posting a link on social media. In order to attract an audience, you need to be strategic.
With that, you can only gain the attention of the audience and a good ranking
5 Ways That Promote Content on Social Media:
Post at the Right Time:
Sharing content in the middle of the night will never bring traffic to your site. When it comes to social media, timing is very important.
According to the Coschedule, morning and afternoon work best for the bloggers.
But they don’t give us an exact time. Now listen, whether it’s Twitter, Instagram, Pinterest, and LinkedIn, they all give a temporary boost. So, you need to share the content when your audience is online.
Add Context to your Post:
One of the most common mistakes bloggers make is that they just share the link without adding any context. It is important to add some interesting, relevant content when sharing the post.
It provides value and encourages the audience to read your content.
It works great!
Use Popular Hashtags:
There is no doubt; hashtags create great visibility for your blog post. But, they can make or break your post as well.
Don’t add random hashtags that are relevant to your content. It is advisable to use the hashtag tool to find the hashtags.
Gets influencer to Share:
If you have a small fan following, getting attention for the blog is a daunting task.
To stretch your space, email Outreach. It will share your content in front of hundreds and thousands of followers.
You can also contact publications that can also share your blogs on their platforms.
Adapts Post to Each Social Media Platform:
Whether it is Twitter, Snapchat, or Facebook, every social media has its own guidelines.
So, it is crucial to adopt those guidelines before sharing content on social media platforms.
Optimize your Title Share for Tags:
Do you know? when a reader shares your content, your title tag becomes the title of that post
That’s the reason, to add highly-optimized title tags that catch the attention of the audience.
But how do you do that?
Very simple by writing headlines of 80-100 characters.
Final Say:
If you want your social media post surrounded by crowds, then follow the steps mentioned above wisely.
Social media is the best way to get the targeted audience’s attention, but for making an eye-contact with them, you need to share posts in an eye-appealing way.