LATEST SEO TRENDS 2021
The world is converging rapid into the digital world and that’s the reason digital
marketing would expand into new heights. To cope with these changes it is
important to know and implement the new SEO trends for 2021. Here are our
picks for Top SEO trends for 2021 :
Future is of Voice Search:
Saying “Which is the nearest pizzeria ?” or typing “which the nearest pizzeria in bandra (west) in Mumbai” Of course the first one as it is more convenient and gives better result.
With people already actively using Voice Assistants like Siri, Alexa and many more , Voice Assistant Search will be one of the most trending thing in 2021 and so Voice Search SEO will be given important for seamless result.
Master the Featured Snippet
A featured snippet is a list of an answer to a search query on top of Google’s search result . To take the advantage of this feature and drive more traffic to your website, you need to provide clear answers to most commonly asked questions about your product on your website. This is how you can appear above the organic results.
Mobile SEO will be a priority
A website, firstly needs to have its mobile version and secondly you need to optimize as Google only accesses website with mobile versions and better SEO. Things to take care while Mobile SEO are Interactive Web Design, Page speed, Optimized Tittle and Meta descriptions, structured data.
BERT still will rule
(Bidirectional Encoder Representations from Transformers) is Google’s technique of understanding of natural language. You can’t optimize BERT but you can surely optimize the intention behind the queries of the searches because understanding the intent is important for creating successful content.
Video Content
Just like online streaming platforms are becoming popular video content are attracting more viewers and hence it is important to include and optimize video content on your website to drive more traffic. To implement SEO , use appropriate keywords in the description and headline of your video , use proper quality videos and relevant thumbnail to boost search traffic.
Artificial intelligence
AI has been the buzz word around for quiet a while now but with use of AI, Google improves its algorithms for rankings and also improves the best result for the searched queries. Hence it is better to have Cluster and Predictive Analysis, Use of optimized keywords, User Reviews and AI Powered chatbots to gather data to implement SEO.
Summary :
Just as we talk about these latest SEO trends , some updates may have already arrived , hence it is important to get familiar with these current SEO trends and apply holistic process that requires both offline and online strategies to succeed.