What is off-page SEO?
“Off-page SEO” (also called “off-site SEO”) refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).White Hat SEO
White hat SEO, also known simply as SEO, is using search engine optimization techniques Google approves of. White hat SEO includes:- Making your site easy to navigate
- Speeding up your page load times
- Keyword research and using keywords to optimize your content
- Attracting backlinks from high-quality websites
Black Hat SEO
Black hat SEO is using shortcuts and hacks to game the search engines and exploit any weaknesses in their algorithms. Black hat SEO techniques are usually geared towards search bots first, rather than human readers. This strategy carries a high risk of being penalized by Google. So, what happens when Google sees SEO behavior it doesn’t like? Usually, Google will change their algorithms so that those techniques no longer work. Some of the most notable Google search algorithm updates have been:- Florida, which penalized keyword stuffing
- Panda, which penalized content farms
- Penguin, which penalized certain linking practices
Some of the popular Black Hat SEO Techniques
- Keyword Stuffing
- Cloaking
- Hidden Text
- Thin Affiliate Content
- Aggressive Link Building
Alexa Rank, Domain · Authority, Backlinks
What is Alexa rank?
Alexa rank is a measure of website popularity. It ranks millions of websites in order of popularity, with an Alexa Rank of 1 being the most popular. Alexa Rank reveals how a website is doing relative to all other sites, which makes it a great KPI for benchmarking and competitive analysis. Alexa rank is calculated using a proprietary methodology that combines a site’s estimated traffic and visitor engagement over the past three months.What is domain authority?
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.What is a backlink?
A backlink is a link one website gets from another website.Do’s and Don’t in link building
- Linking only to the homepage? Don’t!
- Pay for specific links? Don’t!
- Recycling your content on different sites? Don’t!
- Pursue backlinks on authoritative and relevant sites
- Don’t engage with low-quality blogs, low-quality link directories, and spammy sites
- Don’t participate in link exchange schemes
Link Building Techniques
- Web 2.0 Profiles (Profile Creation)
- Social Bookmarking Submission
- Article Submission
- Press Release Submission
- Forum Submission
- Web 2.0 Blog
- PPT Submission
- PDF Submission
- Classified Submission
- Business Listing
- Blog Commenting
Blog Commenting Commands
- “Add comment” Your Keywords
- “Post comment” Your Keywords
- “Write comment” Your Keywords
- Your Keywords “leave a comment” / “leave comment” Guest Posting Commands
What is anchor text?
- Text, where we are using link, is called anchor text
Types of Anchor Texts?
- Brand Name
- Exact Match Keyword
- Variations in Keywords
- Naked URLs
- Profile Name
