What Is SERP?
- When we enter search term in Search Engine and the page appears is called SERP (Search Engine Result Page)
- The elements of SERPs can be listed as below:
- Paid Results on the top or the bottom
- Local Map Pack / Google Listing / Google Business Listing
- Organic Results (Service page, product page, home page, videos, blogs etc)
How Search Engine Works?
- When user search any terms on search engine, results are being displayed in terms of relevancy, intent of user and proximity.
- Search Engine will look in their database for the results relevant to the keyword entered by user, and will
fetch the best results which is highly optimised and satisfy the users intent.
What is Keyword and Keyword Research?
- When someone enter any search term in Search Engine it becomes a keyword for marketer.
- Deciding the right set of keywords for your business, products or services is called keyword research.
Tools Used for Keyword Research:
Free Tool:
- Google Keyword Planner
- Ubersuggest
Paid Tool:
- SEMRush
- Ahrefs
Types of Keywords:
- Short Tail Keywords:
- Made of 3 or less words
- They have high search volume and high competition
- Long Tail Keywords:
- Consists of more than 3 words
- Lower search volume compared to short tail keywords
- Short-term fresh keyword
- Keywords related to something that had hyped recently, longer those keywords won’t be available
- Long-term evergreen keyword
- The keywords which are evergreen.. Contains consistent search volume
- Geo-targeting keyword
- Keywords that contains neighbourhood, city, state or country