Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Umbrella of Digital Marketing
- Search Engine Optimization
- Search Engine Marketing (SEM) / Pay Per Click
- Social Media Optimisation (SMO)
- Social Media Marketing (SMM)
- Affiliate marketing
- Email Marketing
What is search Engine Optimisation
- Optimisation of website for users and search engine to get ranked on SERP and getting traffic to our website.
- SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Types of SEO:
- White Hat SEO
- Black Hat SEO
Optimisation Techniques:
- On page Optimisation
- Off Page Optimisation
What is Search Engine Marketing / Pay Per Click
- Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.
What is Social Media Optimisation (SMO)
- Optimizing our social media profile presence to get more engagement, brand awareness or to increase the sale.
- Below are some social media platforms:
- Youtube
What is Affiliate Marketing
- Ask someone to sale our service or products in exchange of rewards (money).
- Some of the examples for Affiliate marketing are: Amazon Affiliate Marketing, Make My Trip, Ebay Affiliate Marketing etc.
What is Email Marketing
- Land directly on customers inbox through their emails to promote our brand is called email marketing.
- It can be done with some good templates and softwares like mailchimp.