Latest Digital Marketing Trends 2021
The last decade was dedicated to the inception and maturation of digital marketing and with 2021, a new decade where the new trends in digital marketing would be innovated and existing would be upscaled for the evolving business needs.
Moreover, given the unique situation of COVID-19, it is important to rebound your business with the latest digital marketing trends and that is why we have curated a list of current digital marketing trends for you :
Shoppable posts
Ecommerce businesses always looked for ways to guide their social media followers to visit their e-store, not any more Shoppable posts or ads facilitate the buyer for the seamless and safe buying experience. As the number of Facebook, Instagram, and Pinterest users is growing, buying impulses can be stimulated through feeds and stories which would ultimately increase traffic.
Conversational Marketing & Chatbots :
The majority of the buyers look for ways where they can interact with the seller for more information or queries and that’s where conversational marketing can be fruitful in giving real-time response to the prospect. Chatbots is a software that can either have verbal interaction or chat windows to assist and engage the customer.
Artificial intelligence & Programmatic Advertising
AI (Artificial intelligence) is has been a buzzword over the last couple of years and it has reaped benefits in the digital marketing world in tracking the interest of the audience. AI in integration with Programmatic advertising helps in efficient Ad placement, media buying, performance tracking, and customer targeting.
Personalization
Every one of us admires personalization and this consumer behavior is important in targeting the customer. The use of AI can personalize your marketing that means personalized content, products, emails, and more. The prowess of personalization can be seen in the offering of a YouTube playlists, Amazon, Netflix, and many more.